Oriana Lamarca

Inspired by travel,
Fueled by Passion

Discover My Story
Oriana Lamarca — Handcrafted Jewelry
My Story

Where Sicily
Meets the World

I'm Sicilian through and through. My mom is from Castellammare del Golfo, near Palermo. My dad is from Porto Empedocle, in the province of Agrigento. West coast, two and a half hours apart, but the same deep roots.


I grew up in my parents' tile and stone showroom, designing kitchens and bathrooms. But my nana was a seamstress who worked for Halston and Bill Blass when she came to New York, and I guess fashion was in my genes. I always loved fashion a little bit more.

“I don't follow trends. I follow stories. Every bead, every charm, every color is chosen because it has something to say.”

A little over 10 years ago, I taught myself to make bracelets on YouTube, started selling to friends and family, and life took me on a ride I never expected. Someone told me, “No one's going to buy bracelets.” I said, “You don't know who you're talking to.”


From my bedroom at my parents' house to a studio in New Jersey with a team of incredible women who've been with me for years, each bracelet still tied by hand, one knot at a time. I'm constantly reinventing, designing collections that tell a story for people to relate to. And I wouldn't change a thing.

Life, Curated

A Life Built
on Color

I don't separate the life from the work. The food on the table, the ceramics on the shelf, the bracelet on my wrist — it's all one story. Every trip to Sicily, every market I walk through, every meal with my family feeds into what I create.


I curate experiences the same way I curate a bracelet: with intention, with color, with soul. From farm tables in Castellammare to rooftops in New York, I bring the same energy to everything I do.

“Color is my language, Sicily is my soul.”
Oriana walking through a Palermo street market
Every Market I Walk Through
Pasta with clams on a hand-painted Sicilian plate
The Food on the Table
Cassata siciliana and a handmade ceramic bracelet
La Dolce Vita
Zagara lemons and maiolica tiles
Zagara & Maiolica
A basket of Sicilian lemons
Profumo di Sicilia
The Craft

Not Just Another
Beaded Bracelet

Every piece is a talisman. People who buy this are buying a connection back to their roots, back to their memories of Sicily or Italy. Each bracelet, each ceramic charm represents a different part of the culture.


All semi-precious gemstones. Black lava for Mount Etna. Red howlite for the coral found in our waters. Lapis and turquoise for the blues of the Mediterranean. Yellow for the lemons. Green garnet, jade, black onyx. No plastic, no glass. Every color tells a story.

“When you have your ancestors, when you're thinking of them, I like to believe that they're thinking of you. That they have your back as you go through life.”

The Sicilian ceramics are handmade by my artisan in Burgio, Sicily. The casata, the testa di moro, the tambourino, the carretto wheel. My team in New Jersey assembles each piece by hand. It's truly a labor of love.

Handpainted Sicilian Ceramics — Le Ceramiche Collection
1Knot at a Time — Handmade
10+Years Building Brands
20+Years of Design
1,000+Pieces Designed
Collections

14 Destinations,
One Love

Each collection is inspired by a place that shaped me. The colors, the energy, the memories. From Capri to Miami and beyond.

Passione Al Limone — Capri Collection

Capri

Passione Al Limone — Born on the island

Meet Me In Miami — Miami Collection

Miami

Sun, color, and the energy of South Beach

All 14 Signature Travel Collections

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14 signature travel-inspired collections

Sunsets & Secrets of Sicily

Come to Sicily With Me

Small group guided tours, no more than six people. I take you to the places I know and love: my people, my restaurants, my hidden corners of Castellammare, Palermo, San Vito Lo Capo. This isn't a tourist experience. This is what I do when I go home.

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Journal

Stories & Inspirations

Behind every collection there is a journey. Here I share mine.

The Story Behind Croce Imperiale
April 2026

The Story Behind Croce Imperiale

A visit to a tiny Baroque church in Castellammare, tucked behind a plain brick wall. You'd never know it was there.

What Are We Doing Here?
April 2026

What Are We Doing Here?

Four old people on a beach with a bottle of wine and a deck of cards. That's when I knew what really matters.

My Grandfather's Hands
April 2026

My Grandfather's Hands

He's 95. He builds miniature Sicilian carts out of clothespins. When I ask him why he doesn't sell them, he says: 'I don't have time.'

Oriana Lamarca — La Bella Vita
Roots

Still Going Back
to That House

I still go back to my grandparents' house in Sicily, the one they built in 1973 before they came to America. It's like walking into a time capsule. My zia lives across the street. When my grandfather goes back, he's like the mayor. He knows everybody.


I'm blessed to still have my grandparents at 88 and 95. They're very much present in my life and traditions. When I'm with them, everything else just goes away. Did you eat? No. Okay, here's a plate of pasta. Make sure you finish the whole thing.

“When I land in Sicily, a switch just goes off. You have to be okay that nothing operates properly. But that's the beauty. Good food, good wine, good company. That's all that matters.”

That's what this brand is about. Not the house, the cars, the bags, the shoes. It's the little things. The basics. A plate of pasta, a bottle of wine, the people you love. That's what I want you to feel when you wear my pieces.

Press & Recognition

As Seen In

Vogue China

Featured in one of the world's most prestigious fashion publications — Oriana's handcrafted jewelry and Sicilian heritage spotlighted on the global stage.

PIX11

Highlighted on New York's PIX11 news — the story of a Jersey girl who built a brand one knot at a time, from her bedroom to boutiques across the country.

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“Food, family, and a little bit of Sicily in everything I do.”